WRITER. MARKETER. INFORMATION PROFESSIONAL.

EDUCATION
University College Dublin – Dublin, Ireland – September 2018-Current
Candidate for a Master of Library and Information Studies Degree
  • Adding social science research skills to previously acquired knowledge of textual analysis and literary theory, as well as foundational knowledge in Communication Arts
  • Modules include research theory and methods courses, as well as foundational courses in information studies, reference services, cataloguing and metadata organization, children & youth information services, information management, digital librarianship, digital storytelling, and effective information communication strategies
  • Presented on marketing best practices in librarianship at the SLIP Ireland 2019 Conference
  • Currently maintain a Grade Point Average above 3.88 on a 4.0 scale
 
Trinity College Dublin – Dublin, Ireland – September 2017-August 2018
Master of Philosophy in Popular Literature Degree, First Class
  • Attained a first-class mark on both the thesis portion of degree and within the program as a whole
  • Gained a deep understanding of the role of thematic analysis of popular media as an interrogative tool
  • Took core modules on major themes in Popular Literature across multiple genres and formats, as well as electives in Cyberculture and Horror with focuses on digital fandom, written fanfiction, and collaborative literature as produced through online communities
  • Attended a Summer School focusing on Children’s Literature
 
Salisbury University – Salisbury, Maryland, USA – August 2010-May 2014
Dual Bachelor of Arts Degrees: Communication Arts with a focus in Journalism/Public Relations and a minor in English; History   
  • Graduated Magna Cum Laude
  • Graduate of the Thomas E. Bellevance Honors Program
  • Presented two research papers at the Salisbury University Student Research Conference
 
PROFESSIONAL SKILLSET
​Areas of Expertise: Research; literature and literary studies; popular literature; digital literature; librarianship; information studies; marketing; digital and print copywriting; lead generation and conversion optimization; long- and short-form content creation; email marketing; project and workflow management; copyediting and proofreading; editorial calendar management; branding
 
Certifications: Inbound Certification and Email Marketing Certification from HubSpot, a world-leading content marketing software developer; Online Marketing Fundamentals Certification from the eMarketing Institute
 
Technical Proficiencies: All MS Office Applications; WordPress; MailChimp; Hootsuite and various social media platforms; Vocus; Weebly; Quark; Adobe InDesign
 

EMPLOYMENT
Vectorworks, Inc.
Copywriter – Columbia, Maryland, USA – January 2015-June 2017
  • Managed the content strategy and publication schedule of a digital publication for a global, B2B software developer, growing subscriber base by over 10,000 with an average email open rate of over 30%
  • Developed lead-generating marketing collateral, including web content, email campaigns, case studies, blog posts, product brochures, social media campaigns, third-party content, and branding materials
  • Interviewed and/or ghostwrite with experts and professionals from across the architecture, engineering, landscape, and entertainment design fields to produce industry thought leadership content
  • Copyedited a wide variety of communications from across multiple departments, including public relations, human resources, technical support, sales, and customer service
  • Mentored writers and apply content editing skills to collateral across the department
 
Pro Se Productions
Content Editor – April 2016-January 2019
  • Worked with authors of fiction novels to refine stories for accuracy, readability, and overall cohesion

Vectorworks, Inc.
Writing and Marketing Content Intern – Columbia, Maryland, USA – June 2014-December 2014
  • Wrote, edited, and published a variety of marketing materials, from blogs and case studies to print publications, press releases, and social media collateral
  • Kick-started programs to create content with industry specialists to promote company thought leadership
 
The Flyer                                                       
Editor-in-Chief – Salisbury, Maryland, USA – September 2012-May 2014
  • Managed the editorial calendar, copyediting, layout, publication, and distribution of a weekly print news publication with a circulation of over 2,000 issues per run
  • Promoted from Staff Writer (2010) to Editorial Editor (2011) to Editor-in-Chief within two years based on peer feedback
  • Managed a staff of up to 30 writers and editors
  • Wrote a variety of news, feature, and editorial articles to address the concerns of a university community
  • Continuously built effective teams in a changing newsroom environment due to student matriculation